Rihanna - 2017

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By Ronnie Morris


UPDATE- (February 5th- 1:50AM) Since th...e original posting on February 3rd Rihanna's sales certifications increased to 214 million (from 213.2 million as of February 3rd- 800 thousand more in two days)! This post will be updated each time her certifications are updated. She is inching her way even closer to the Beatles!

With the recent certifications of her hits Needed Me, Love On The Brain, Work, Sex With Me and Kiss It Better from her most recent studio album ANTI (itself certified double platinum in the USA, along with additional global certifications), Rihanna, an 8-time Grammy winner with a further 8 nominations for the upcoming ceremony set for February 2017, has now surpassed the legend himself, Elvis Presley, to officially be named the highest certified (best selling) solo recording artist of all time, based on audited Worldwide record sales.

With updated global sales of 214 million certified albums and singles, Rihanna surpasses Elvis, the previous record holder (211.5 million units).

The achievement becomes even more profound, given that Rihanna has released only 12 albums (including 8 studio albums, 2 remix projects and 2 compilations) and 65 singles, compared to Elvis' colossal catalogue of 193 albums and 111 singles.

Even further, Rihanna has also surpassed all groups and bands with one exception- The Beatles. The British supergroup, once thought to be untouchable, has certified sales of 270 million units Worldwide, and is now easily within the Bajan diva's firing range, as typically Rihanna lands massive certifications for each album released when coupled with singles.

Certifications became more accurate with the advent of Soundscan in the early 90s, and even more so with the dawn of digital sales. Previously record labels reported inflated figures to media outlets as a marketing gimmick (leading to artistes claiming sales of hundreds of millions of units which can never be accurately proven). With certifications being the only scientific method of sales accounting in the industry, this translates to Rihanna holding several high profile records at present including-

Best Selling Solo Recording Artist of All Time
Best Selling Female Recording Artist of All Time
World's Best-selling recording act of all time outside of the United Kingdom
Best Selling Recording Artiste of All Time- Americas
Best Selling Singles Artist
Best Selling Digital Artist of All Time

For comparison- here is a look at the total certified sales (Worldwide) of the seven acts (solo artistes and bands) which have exceeded 150 million total global certifications-

The Beatles- 270 million (UK)
Rihanna- 214 million (Barbados)
Elvis Presley- 211.5 million (USA)
Michael Jackson- 181.2 million (USA)
Madonna- 170 million (USA)
Elton John- 167.4 million (UK)
Garth Brooks- 156 million (USA)

(Taylor Swift is next with 149.2 million certified units sold).

Further comparison- Adele's global cume stands at 99.7 million albums and singles sold Worldwide. Beyonce has sold a total of 76.3 million units (solo) and 136.3 million when her releases with the group Destiny's Child and her solo releases are comnined.

Rihanna is now without a doubt history's most successful solo recording artiste. With several high profile projects in the pipelines, she will certainly steam ahead to further separate herself from the competition in months and years to come

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