Rihanna is joining Anheuser-Busch InBev ‘s stable of music stars, which already includes Jay-Z and Justin Timberlake.
The pop star will take center stage in a campaign for Budweiser that will also include Jay-Z and reach more than 85 countries starting next week. The effort, called “Made for Music,” includes TV commercials featuring the two stars, limited-edition packaging, digital executions, out-of-home advertising and sponsorships of Rihanna’s and Jay-Z’s concerts.
The campaign marks Bud’s first coordinated international push involving music and comes as the brewer seeks to build a global beer brand on par with what Coke has done in the soda category. Music “allows us to bring Budweiser back as an icon of pop culture,” said Ricardo Marques, Bud’s global advertising director. Music has “been a tremendous force in shaping pop culture around the world,” he added, noting that it is a “universal language” that “transcends cultures, language and connects people from different backgrounds.
20 No. 1s on Dance/Club Play Songs
Rihanna’s latest No. 1 smash on Dance/Club Play Songs, “Right Now,” is a special one. It marks her 20th No. 1 on the chart, putting her alone in second place for the most No. 1s in the 37-year history of the chart.
She steps ahead of Janet Jackson, who has 19 leaders. Rihanna trails only Madonna, with 43 No. 1s. The new Dance/Club Play Songs chart, where Rihanna is No. 1, will appear on Billboard.com this Thursday (Aug. .
Rihanna’s 20 No. 1s were collected in less than a decade, starting with her debut single “Pon De Replay” on Oct. 8, 2005 — less than eight years ago.
Rihanna enters the 2014 Guinness Book Of World Records
RiRi will be featured in the 2014 edition of the Guinness World Book of Records:
R ‘n’ B sensation Rihanna took fans on a ‘detour’ from 8 Mile Road, dethroning the previous social media king, Detroit rapper Eminem, and taking the title of “Most “Liked” Person on Facebook” with 70,738,549 “Likes” on May 16, 2013 (her current count stands at 74,769,237).
Rihanna was previously featured in the book in 2013, when she became the best-selling digital artist (US), selling an incredible 47.57 million digital tracks in the United States during her career; in 2012, being first woman to have had number one singles in the United Kingdom for five consecutive years from 2007-2011; and in 2010, when she was named the best selling download female artist in the UK.